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Giorgio Armani's rise to become the most commercially successful fashion designer in postwar European history began in the late 1950s when he was employed at the department store La Rinascente, first as a window-dresser and later as the buyer's assistant. In 1961 he was spotted by Nino Cerruti and hired as the designer for his new menswear line, Hitman. He went freelance in 1970, starting his own label in 1974.
Giorgio Armani is known today for his clean, tailored lines. He achieved his international breakthrough by tailoring for numerous Hollywood names and especially for Richard Gere in the title role of American Gigolo in 1980.
Giorgio Armani grew up to be a fashion revolutionary. He liberated men and women from the straitjacket of traditional tailoring and introduced them to the pleasures of fashionable casual chic. Yet Armani is a perfectionist who wields complete control over what has become a worldwide fashion brand.
Emporio Armani is a Giorgio Armani brand. Products encompassed by the Emporio Armani brand include sunglasses, perfume, and clothes. This specific fashion branch is targeted toward younger buyers, offering less expensive and more mass produced fashion items. The Emporio Armani line is considered a bridge line as it features higher end products than Armani Exchange or Armani Jeans but is not as expensive as the exclusive Armani Collezioni line. Emporio Armani is sold in freestanding Emporio Armani boutiques and in high-end department stores.
Counterfeiting - Beware Of Fake Giorgio Armani And Emporio Armani Fashion Goods
Giorgio Armani fashion goods and accessories are frequently counterfeited due to their standing among fashion conscious men and women as a status symbol. Their luxury image makes counterfeiting very tempting, and buyers may have difficulty discerning between authentic Giorgio Armani fashion items and fakes. Normally, counterfeit Giorgio Armani fashion items are sold in flea markets, small stores, and on the internet on auction sites. We guarantee that all of our Giorgio Armani fashion items are authentic and genuine, and have been designed and manufactured by the Giorgio Armani Fashion House.